“Tracking” is a visual play on how we as viewers perceive fine art vs. design. As a graphic designer, my goal is to base my creations off another’s guidelines to build something visually appealing yet highly functional. However, to most people, as it becomes monetized and mass-produced, it loses its value as high-art within a gallery setting. Design and art go hand-in-hand, yet they reach a threshold where they gain separate reactions from different audiences. I want to bring the two together in a fashion that does not exploit where a design comes from or what it stands for.

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To explore this, I’ve chosen a subject matter that nearly every viewer has encountered. VHS material in its many aspects is a medium lost in time except within the confines of our own nostalgia. The packaging alone ran rampant in almost every household within the given timeframe of its popularity. To many, these boxes were just boxes, nothing more than just packaging designed by a tech company. What is preventing these designs from being fine art other than their setting? By digitally re-creating edited homages to the original designs via Photoshop and digital illustration and presenting them in this setting, you are not viewing the packaging the same anymore, but it is similar to seeing it for the first time. Through this process of a new visual experience, a viewer can receive all the artistic qualities of a design that would normally go unnoticed.